An Alliance of Companies & Organizations working together to:

• Eradicate the menace of counterfeiting, infringement and piracy of Intellectual Property Rights (IPRs).
  
  
• Raise awareness on the issue of counterfeiting & Infringement.
  
  
• Protect consumer rights.
  
  
• Support Government's efforts for strengthening IPR laws and their implementation.
  
  
• Boost economic activity, employment opportunities, and investment through effective IPRs Regime.
  
  
• Safeguard national reputation.
  
  
• Generate more revenues for the Exchequer.