An Alliance of Companies & Organizations working together to: Eradicate the menace of counterfeiting, infringement and piracy of Intellectual Property Rights (IPRs). Raise awareness on the issue of counterfeiting & Infringement. Protect consumer rights. Support Government's efforts for strengthening IPR laws and their implementation. Boost economic activity, employment opportunities, and investment through effective IPRs Regime. Safeguard national reputation. Generate more revenues for the Exchequer.